2.4 billion consumers are consuming fiber-rich fruits and vegetables as they seek to cut their carbon footprint, while more than one in four households are using their smartphones to get more fiber.
The research by the World Health Organization (WHO) and the World Economic Forum (WEF) is based on the analysis of over 40,000 consumers across 27 countries.
The results, published in the latest edition of the World Agricultural Outlook, show that the number of people living in countries where fiber is widely available is on the rise.
In the past three years, the number one consumer-based fiber source has been Brazil.
The country’s consumption of the fiber has risen from 8.3 billion tonnes in 2014 to 15.3 million tonnes in 2020, the WEF reported.
The report said Brazil’s rise in fiber consumption was mainly due to an increase in the availability of the food, energy and beverages it produces, which helped in keeping its overall consumption of fiber at around 1.5 billion tonnes.
The other top consumers of fiber in Brazil were Spain and the US, the report said.
Brazil’s fiber consumption has grown from 6.4 million tonnes per person in 2014 and is forecast to reach 9.9 million tonnes by 2021.
“Brazilians are increasingly turning to fiber for energy and consumption.
As of the end of 2020, Brazilians consumed the equivalent of 9.1 billion metric tonnes of fiber.
This represents an increase of more than 1.6 million metric tonnes from 2014,” the report added.
Brazil has the world’s third-largest number of mobile phone subscribers, according to the survey, with over 80 percent of the population using them.
The WEF said that the rise in consumers buying fiber is due to a growing interest in consuming it, as well as the fact that the country is one of the top countries for consumer-driven innovations such as social networking and mobile payments.
In fact, more than half of the consumers surveyed said that their daily use of a smartphone was on their list of things they do to reduce their carbon emissions, with almost two thirds of respondents using the service to check weather or take care of personal matters.
However, the survey found that most people still preferred the convenience of having their own indoor garden, as they found it easier to carry out tasks in a less noisy environment.
“In some countries, such as the US and Spain, consumers are buying fiber-based products to reduce the amount of CO2 emissions,” the WEI report said, adding that consumers are increasingly willing to take on more responsibility for their personal environmental issues.
However it cautioned that the availability and affordability of fiber is a challenge, with consumers still reluctant to invest in the technology and are not interested in buying products that are not as eco-friendly.
“The use of fiber-enriched products is increasing and more consumers are adopting the practice,” the researchers said.